// faq
Frequently Asked Questions
Frequently Asked QuestionsStraight answers to the questions people actually ask before getting in touch. If yours isn’t here, the contact form goes directly to me, not a support queue.

// QuestionsGeneral
General
GeneralIt’s a genuine review of your setup. If there’s nothing worth fixing, I’ll tell you that directly. If there’s real work to do, I’ll explain what it is and what it would cost — no pressure either way.
Yes — tracking and attribution work is fully remote. UAE-based clients get same-timezone availability; international clients are welcome too.
An agency runs your campaigns — strategy, bidding, creative. I don’t compete with that. I check whether the numbers your campaigns (run by you, an agency, or anyone else) are actually accurate, which matters regardless of who’s managing the ads.
Common, and I’ll tell you honestly if that’s the case. A tracking audit often surfaces the need for server-side setup or a proper dashboard — I won’t upsell you on something you don’t need, but I also won’t pretend a real gap doesn’t exist.
// SERVICE FAQs
Tracking, Attribution & GA4
Tracking, Attribution & GA4Read access to Google Tag Manager, GA4, and whichever ad platforms you use — never admin or billing access, just enough to review the setup.
I’ll tell you that directly, in writing. You’ll have paid for certainty instead of hoping your numbers are accurate.
Most businesses don’t, until someone checks — the interface will show numbers either way, correct or not, so there’s no visual warning sign from inside GA4 itself. That’s what a GA4 audit is for.
If you’re still on the old Universal Analytics setup, that’s flagged as a priority item in any audit — it stopped processing new data some time ago, so this needs addressing regardless of anything else found.
// SERVICE FAQs
Server-Side Tracking
Server-Side TrackingA well-configured server-side container typically has minimal to no impact on site speed — this is checked as part of setup and testing.
Often yes — an audit identifies the problem; server-side tracking is frequently the fix, particularly if the audit found conversions being lost to browser restrictions specifically.
// REPORTING FAQs
Dashboards & Reporting
Dashboards & ReportingLooker Studio, connected directly to your ad platforms and GA4 — no manual data entry or spreadsheet exports required once it’s set up.
Yes, either direction — this isn’t a locked-in contract structure.
// PROCESS FAQs
Working Together
Working TogetherThe health check is 15 minutes. A full audit report typically takes 3 business days once I have access to your accounts.
Both are available — the report is yours either way, and you can choose whether you or I implement the fixes.
You’ll hear back within 24 hours to schedule the free health check — no automated sales sequence, no hard sell.
