// results & evidence

What an Audit Actually Finds

This page shows exactly what a tracking audit uncovers — using a live demo dashboard built on public sample data, since real client audits use proprietary numbers I’m not able to share. The methodology shown here is identical to what’s used on paid engagements.

How to Read These Numbers

Everything above is demonstration data, clearly labeled as such — not a real client result. It exists to show you the kind of finding an audit surfaces (duplicate tracking, misattributed conversions, dashboard clarity) without implying evidence I don’t yet have. As real client work completes, with permission, genuine case studies will replace or sit alongside this section.

• The problem: What wasn’t adding up before the audit

• The situation: Platforms, spend level, tracking setup at the time

• The audit: What was reviewed and how

• The findings: What was actually wrong

• The implementation: What was fixed, and by whom

• Before and after: The numbers, compared honestly

• Business impact: What changed as a result

• Tools used: Platforms, tags, and reporting dashboards involved

• Key takeaways: What this case teaches other businesses in a similar position

Client Feedback

This is a new practice — real client feedback will appear here as engagements complete. In the meantime, here’s exactly what a free health check covers.