// marketing dashboards & reporting
Stop Screenshotting Spreadsheets Before Every Leadership Meeting
Stop Screenshotting Spreadsheets Before Every Leadership MeetingA live dashboard built around the numbers you actually make decisions on — not a generic template pulled from a tutorial. Once the tracking underneath it is accurate, the dashboard just needs to display it clearly. Available as a one-time build or an ongoing monthly reporting service.
// PREREQUISITE
Why This Usually Comes After a Tracking Audit
Why This Usually Comes After a Tracking AuditA dashboard is only as accurate as the tracking feeding it. Building a beautiful dashboard on top of broken tracking just makes wrong numbers easier to read. If you haven’t had a tracking audit yet, that’s usually the right starting point — this page assumes your underlying data is already reasonably trustworthy, or that you’re addressing that alongside this.
// ENGAGEMENT MODELS
Two Ways to Work Together
One-Time Dashboard Build
A single dashboard built once, handed over fully documented, and yours to keep and edit going forward. Good if you or your team can maintain it once it exists, and just need someone to build it properly the first time.
Ongoing Monthly Reporting
The dashboard is built and maintained on an ongoing basis, with a short monthly written summary highlighting what changed and why — not just numbers, but what they mean. Good if nobody on your team has the time or inclination to own dashboard upkeep month to month.
// DASHBOARD SCOPE
What a Good Dashboard Actually Shows
What a Good Dashboard Actually ShowsNot every metric that’s available — only the ones tied to a real decision. That usually means ad spend against actual conversions (not platform-reported ones, if a tracking audit has corrected those), cost per result by channel, and simple period-over-period comparisons your leadership can read in under a minute without you in the room to explain it.
// WHAT'S INCLUDED
What You Get
What You Get-
A live Looker Studio dashboard, built around your actual decisions, not a generic template
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Full documentation of what’s connected and how, so you’re not dependent on anyone to understand your own dashboard
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For the monthly option: a short written summary each month, in plain English
// TRANSPARENT PRICING
What This Costs
One-time builds are quoted based on complexity after a short scoping conversation. Monthly reporting is a flat monthly rate, agreed upfront with no surprise increases mid-engagement.
// REPORTING FAQs
Marketing Dashboard & Reporting FAQs
Not strictly required, but strongly recommended — a dashboard built on unverified tracking risks displaying confidently wrong numbers. I’ll flag this during scoping if it looks like a real risk for your setup.
Looker Studio, connected directly to your ad platforms and GA4 — no manual data entry or spreadsheet exports required once it’s set up.
Yes, either direction — this isn’t a locked-in contract structure.
That’s common — I can review what exists and tell you honestly whether it’s worth fixing or rebuilding from scratch.