Who’s Behind FinTrack Analytics

FinTrack Analytics is run directly by me. No account managers, no outsourced execution, no team of “specialists” you’ll never actually speak to — every audit, every setup, every report is done personally.

fintrack analytics founder

Where This Started

Before analytics, I spent 12 years in enterprise financial reporting at a multinational company in Dubai. That work is built entirely around one habit:

"You don't trust a number until it reconciles."

A report that “looks about right” isn’t good enough when real decisions depend on it being actually right.

I moved into marketing analytics after completing a professional digital marketing qualification in 2024, followed by hands-on shadowing with an in-house digital marketing team — seeing firsthand how much of the reporting that marketing teams rely on daily is trusted without ever really being checked. That gap is what FinTrack Analytics exists to close.

AT A GLANCE

12+ Years Enterprise Experience

Enterprise Financial Reporting (Dubai)

Certified Precision

Professional Digital Marketing Qualification

100% Direct Execution

Zero Outsourcing • Direct Specialist Access

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fintrack analytics credentials

My Approach

  • Reports are written in plain English — if you need a marketing degree to understand your own audit, it’s failed at its job

  • I tell you when something’s fine, not just when something’s broken — an audit that always finds problems isn’t an honest audit

  • Fixes are explained, not just applied, so you’re never dependent on me to understand your own tracking setup

Who This Is Built For

GROWING BUSINESSES

Spending AED 10,000+/month on paid ads and needing verified numbers before scaling spend further.

MARKETING MANAGERS

Under pressure to prove real ROI to a founder or board who has stopped taking platform-reported numbers at face value.

AGENCIES & IN-HOUSE TEAMS

Suspect tracking gaps in their attribution setup but lack internal bandwidth or expertise to diagnose it themselves.

Who This Isn't For

  • Pre-revenue businesses: Companies that haven’t established steady sales or active acquisition channels yet.

  • Ad spend under AED 5,000/month: Accounts where advanced attribution setups and custom GA4/GTM fixes won’t deliver a immediate ROI yet.

  • Full marketing agency needs: Teams looking for someone to run and create ad campaigns, rather than a dedicated tracking and reporting specialist.

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What You Can Expect

  • Direct communication — you’re talking to the person doing the actual work, always

  • Honest findings, including “your tracking is fine” when that’s genuinely the case

  • Plain-English reports you can act on immediately, not jargon designed to justify the invoice

  • Response within 24 hours, every time

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